With Zebra Technologies MPact Platform for Mobile Marketing, shopping is centered around customer needs. It is the only indoor locationing platform to unify Wi-Fi and Bluetooth® Smart technology to capture more analytics, accuracy and insight. Learn which aisles and products customers prefer, their shopping history, and what influences their buying decisions to create interactions that lead to transactions. MPact offers shoppers store maps to quickly find items, prompts associates to tend to those who linger in areas, and communicates loyalty points and promotions.
MPact provides three tiers of locationing for customer engagement - presence, zone, and position. With this advanced locationing capability, you will know who is in the store, how long they are in certain store sections, and what type of products they're shopping for to provide a personalized shopping journey that elevates the experience.
MPact has class-leading reliability no matter what the network environment. Whether it's Wi-Fi locationing, with Zebra Technologies' scalable Wi-Fi portfolio powered by the WiNG 5 network, or it's the micro-locationing enabled by Bluetooth® Smart technology beacons, you get extremely accurate locationing capability.
With a unified platform that delivers both Wi-Fi locationing and Bluetooth® Smart based microlocationing to engage shoppers at the right time and the right place, MPact delivers a cost effective solution to retailers.
Provide the right offers, right assistance, and right information at the moment of decision.
COMPREHENSIVE SOLUTION FOR INDOOR LOCATIONING
MPact gives retailers the insight and power to impact consumer behavior by providing detailed analytics around which areas of the store are the most visited and which products are the most popular. It also enables prompt, meaningful engagement for customers by allowing them to navigate your store with ease, access product reviews and price comparisons, and receive personalized promotional offerings.
Bluetooth® Smart Beacons
Our Bluetooth® Smart beacons can operate in various modes including iBeacon™. Beacons enable the next level of customer engagement by providing real-time location triggers and notifications, prompting shoppers to access privileges offered by the retailer.
Installation & Maintenance Toolbox
Make beacon deployment easy and managing a beacon network even easier with this installation toolkit. Whether it's iBeacon™ mode, battery save mode or MPact mode, this application helps you stage all the tags you need with ease. The software is easy to set up and you can select which beaconing frequency, beacon range and beacon transmission mode you want. It also checks the accuracy of your floor plan as you install the beacons to help prevent, among other things, too much spacing in between tags.
Software Development Kit
We offer a Software Development Kit (SDK) to enable impactful customer engagement for iOS and Android smart phones with easy integration into the loyalty application. The development kit enables iBeacons for iOS and Android alike so that shoppers can get personalized notifications on their devices after they opt-in via the loyalty application.
Location & Analytics Software
MPact comes with cloud ready software that aggregates location data from Wi-Fi & Bluetooth® Smart. It provides insightful analytics on customer visits and dwell time for your retail chain, as well as visibility into the health of the beacon network. With an HTML5 front end and a hadoop backend for big data to crunch through the millions of client end points, this solution is scalable for your datacenter/private cloud.
OUR SOLUTION ECOSYSTEM
Phunware is a pioneer of Multiscreen as a Service (MaaS), the first fully integrated services platform that enables brands to engage, manage and monetize their anytime anywhere users worldwide. Phunware's engageME offering provides a fully configurable, immersive, location-based mobile experience for Apple iOS and Google Android devices with pre-packaged versions for shoppers, as well as travelers, fans, patients and more. Phunware's engageME offering leverages location technology such as Bluetooth Smart technology, including Zebra Technologies MPact, iBeacon, high-density indoor Wi-Fi and GPS to enable marketers to delight their users with highly interactive, contextually relevant, location-based experiences that until now were out of reach to most. Visit our website to schedule a free evaluation.Download the Solution Brief
Swirl is a leading enterprise-class beacon marketing provider helping large-scale retailers leverage the power of mobile to attract and influence consumers while they shop in stores. Top retailers such as Timberland, Kenneth Cole, and Alex and Ani use Swirl's patent-pending micro-location technology to increase store traffic, customer engagement and sales conversions. The company is led by an accomplished entrepreneurial team and backed by top-tier investors including Hearst Ventures, SoftBank Capital, Longworth Venture Partners and General Catalyst Partners.
aisle411 is a leading indoor maps platform for retailers servicing over 12,000 retail stores for global leading retailers. For shoppers, aisle411 makes shopping in-stores easier, allowing them to map products, offers and lists by aisle location, as well as discover unique information based on a shopper's in-store location. For retailers, aisle411 offers a mobile in-store location services platform that allows them to reach shoppers at the shelf, with context and location relevant information that enhances the shopper experience. Benefits include driving additional store trips, bigger baskets and store associate efficiencies.
Mobile technology's collision with brick and mortar stores challenges retailers to keep up with consumers who are better connected, better informed and more nimble than ever before. Digby's Localpoint platform enables you to become proactive in the buying process by connecting digital engagement to the physical world. With Localpoint embedded in your branded mobile app, you can seamlessly guide a consumer's purchase path across channels: driving store traffic through location-relevant marketing, personally engaging your customers in the brick and mortar store and developing new insights into consumer visit patterns across your locations. Digby, powering millions of apps in thousands of locations around the world, has been enabling top brands since 2006 including Cabela's, HP, Kohl's and many more.
Whether it's consumer apps, enterprise apps, mCommerce, games, augmented reality or responsive websites, Codigo ensures the best user experience with apps and websites that are relevant, beautifully crafted and has a back-end that allows full client flexibility. By using Zebra Technologies' MPact platform, Codigo has created a way to dial-in to your customers when they walk by or walk into your store. A mobile app that sends e-Coupons directly to customer's phones while they shop, giving them timely reminders or allowing them to play games and interact while they shop! It also provides customer's behaviour analytics.
Retailigence is an online-to-offline (O2O) marketing platform for driving product sales, in-store. Retailers who connect their in-store product availability to Retailigence and MPact, can track shopper interaction from thousands of online and mobile properties through to in-store arrival. Retailers using the platform can measurably increase foot-traffic, acquire brand-funded marketing programs, and increase basket size from product-specific data insights that target shoppers with the highest propensity to buy in-store and guide those shoppers along the most convenient path-to-purchase.
Aislelabs' enterprise solutions bring personalized location-based marketing and real-time in-store analytics to retailers, shopping malls, event venues, airports, and public spaces. The SaaS product suite includes 1) advanced analytics with Zebra Technologies MPact Platform for Mobile Marketing that delivers granular understanding of footfall traffic, path-to-purchase, consumer behavior inside and outside physical stores - similar to web analytics for e-commerce and 2) a mobile marketing and engagement platform that delivers smarter personalized messages using the MPact platform, combining Wi-Fi and Bluetooth® Smart technology. Aislelabs gives actionable insight to monetize digital real-estate and better understand store performance.
Coffee Bean Technologywww.coffeebeantech.com/
The Social-ID Marketing Platform integrates into Zebra Technologies' MPact Platform for Mobile Marketing, AirDefense Services Platform (ADSP) and WiNG Express solutions to offer personalized and real-time marketing for retail, shopping centers, airports, e-commerce, consumer brands, education and hospitality. It delivers engagement based on social network data and indoor location while customers visit a website, e-commerce, mobile app or retail facility.
The platform offers social login and plugins for website, e-commerce, mobile apps, Facebook fanpage, Instagram and Wi-Fi to capture a customer's social profile that is saved in a "live" database and used for personalized and real time engagement.
When a shopper or guest enters your store or hotel, it's an opportunity to engage and elevate the customer experience. And with MPact, you will.
This paper provides detailed information on the new iOS8 MAC randomization feature and analyzes its impact on Wi-Fi locationing and analytics solutions.Download Whitepaper
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